Small-batch craft chocolate, made in Yokohama, Japan

Darling Wings Chocolate

Darling Wings Chocolate

PRIVACY POLICY

Last updated: August 2026

Darling Wings Chocolate ("we", "our", or "us") respects the privacy of visitors and customers of this website. This Privacy Policy explains how we collect, use, and share information when you visit our website, purchase our products, contact us, or otherwise use our services.

Information We Collect

We may collect information that you provide directly to us, including:

  • Name
  • Email address
  • Telephone number
  • Billing and shipping address
  • Order and purchase information
  • Information you provide when contacting us
  • Information necessary to process payments and fulfil orders

We may also automatically collect information about how you use the website, including pages viewed, referring source, products viewed, products added to the cart, purchases, browser and device information, and related technical information.

How We Use Information

We use information to:

  • Process and fulfil orders
  • Process payments
  • Communicate with customers about orders and enquiries
  • Provide customer support
  • Improve our website, products, and services
  • Measure website and advertising performance
  • Understand how visitors use our website
  • Deliver and measure relevant advertising

Google Tag Manager and Google Analytics (GA4)

We use Google Tag Manager to manage tags on this website and use Google Analytics (GA4) for website analytics.

Cookies and related technologies are used to collect information such as pages viewed, referring source, product views, cart additions, purchases, and related usage information. This information is sent to Google.

We configure Google Analytics so that information that directly identifies a customer, such as their name or address, is not sent to Google Analytics.

For more information, please refer to Google's Privacy Policy.

Meta Pixel and Conversions API

We use the Meta Pixel (Facebook and Instagram) to measure advertising effectiveness and support advertising delivery.

Information such as pages viewed, cart additions, purchases, and related website activity may be sent to Meta. This information may be sent from your browser and also from our server through Meta's Conversions API.

Meta Automatic Advanced Matching

Automatic Advanced Matching is enabled on this website.

When you enter customer information during checkout, such as your email address, telephone number, name, or address, certain information may be transformed into a hashed format and sent to Meta.

Meta may use this hashed information to match it with information associated with its users and to measure advertising effectiveness and optimize advertising delivery.

Hashing is a transformation of the information before transmission; it is not the same as encryption. We do not state that hashing prevents Meta from using the information for matching or advertising purposes.

For more information, please refer to Meta's Privacy Policy.

Meta Product Catalogue

Product information such as product names, prices, and images may be synchronized with Meta's product catalogue for advertising and product display purposes.

Personal information is not included in the product catalogue data.

Cookies

This website uses cookies and similar technologies.

Cookies used for the shopping cart and display language are necessary for the website to function correctly.

Analytics and advertising cookies and related technologies are used as described above and may result in information being sent to third parties, including Google and Meta.

You can disable cookies through your browser settings. Disabling analytics or advertising cookies does not prevent you from purchasing products from the website, although some website functions may be affected.

Third-Party Sharing

We may provide or transmit information to third parties where necessary to operate the website, process orders, provide services, prevent fraud, or perform analytics and advertising.

This includes, as applicable:

  • Payment service providers, including credit-card/payment processing services and PayPal
  • Shipping and delivery providers
  • Google, for analytics and related services
  • Meta, for advertising measurement, advertising delivery, matching, Conversions API, and related services
  • Security and fraud-prevention services, including reCAPTCHA where used

As described above, analytics and advertising information may be transmitted to Google and Meta.

Payments

Payments are processed through the payment methods made available at checkout, including credit cards and PayPal. Payment information is handled by the applicable payment service provider. We do not intend to store complete payment-card numbers on our own website systems.

International Visitors

Our website is operated from Japan and may be accessed by customers outside Japan. Where international orders are available, information necessary to process and fulfil those orders may be transferred across borders to payment, shipping, analytics, advertising, and other service providers.

Customers in jurisdictions with additional privacy rights may have rights under applicable local law.

Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including order fulfilment, customer support, accounting, legal, tax, fraud-prevention, and dispute-resolution requirements.

Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Rights and Requests

Depending on applicable law, you may have rights concerning your personal information, including the right to request access, correction, deletion, or other handling of your information.

To make a privacy-related request, contact us:

Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology, or legal requirements change. The latest version will be posted on this page with its updated date.

Contact

For questions about this Privacy Policy or the handling of personal information, please contact: